Deemed Too Dense and Intellectual for a Beer Ad

Every culture is born from chaos.

The seeds of culture can only be planted in soil rich with turmoil. From this, we are forced to create order and redefine who we are. Everything we do from that point on is a contribution to our collective identity. An identity that accumulates with every action we take and every word we say. It becomes an entity of its own that remains forever fluid in a world of change. It is impossible to define, but we all know what it is. It is what makes us who we are. It is our icon, our ideal, our idol. From chaos, we create our own culture. With soft artesian water, hops and barley, we made our contribution.