A blog about beer and/or advertising.

Let's call it "beervertising" for short.

That's not really all that short, but it's better than beer and/or advertising.

Wednesday, July 13, 2011

My Many Hats.

As is often the case, I've spent the last week or so (over) analyzing exactly what it is I do in my current position as a copywriter. In doing so, I have realized that I, in fact, wear many hats. As such, I have begun to flesh out in my mind the details of each of those aspects of my job, which I am going to be sharing with you over the next few days or weeks.

As much as some of these hats are pretty and fit my expertise and skills quite well, and others are grimy and unpleasant, there is one hat that I am finding I don't where all that much. As much as I like to think I am a creator and idea-generator, I actually spend very little time doing any sort of original writing or concept development. Most often, I am wearing the hat of a translator, an analyst, an interpreter, an editor, a proofreader, a researcher, and most likely, many others. All of this time spent doing these other things, I'm finding, comes at the expense of the quality of the original writing and concept development I am here to do, when I actually get to do it.

Perhaps it was simply a misunderstanding when I accepted the position here, but so often I feel like the cumulative consumption of my time and efforts working on what I understood to be the fringe aspects of my job completely overshadows what is supposed to be the main focus of the time I spend here. I suppose if the pay-check issuers are happy with it that way, I shouldn't rattle any cages.

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