Repeats.

Because I am so often directed by my superiors to "look at this campaign" because "I want that look and feel" or "we should do something like that," I've begun to notice, perhaps more so than before, that I am not alone in being pushed in this direction.

As soon as humanly possible, I will find clips (currently unavailable because I only searched for about a minute) to show you that the newest Mitchum Deodorant campaign is a tasteless Old Spice knock-off. And like its friends Nationwide and to a lesser extent, Arby's, the new Best Buy spots are a near-complete rip-off of the lovely Flo, the spunky Progressive girl.

I often wonder why, instead of rushing to copy the latest trend to piggyback on the popularity of someone else's idea, more clients (and possibly the agencies, but probably just the clients) aren't rushing to BE the latest trend. Oh right, that's dangerous and scary. Best to let someone else do it first and then siphon success and call it your own. Silly me.

Also, why is it that Alec Baldwin's face always looks like he's having an allergic reaction to something? Like he's dehydrated, but somehow his face is just constantly swelling with fluid? It looks uncomfortable.

Hooray! pointless asides.